Five Takeaways from Facebook Fit
I recently attended Facebook Fit in NYC, a summer series hosted by Facebook around the U.S. to help small businesses achieve success. Below are my top five takeaways: 1. Be authentic. It might sound...
View ArticleClik here to view.
D-DAY: Photos That Tell a Story
My Dad hit Normandy Beach on D-Day 5. He was a mechanic and truck driver in the motor pool; if he even carried a gun he never told me. He rarely spoke about the war. My memory of him as a photographer...
View ArticleBrand Evolution in the Era of the Enlightened Consumer
Evolving a brand is not always a simple undertaking. It’s not just navigating clients through the process. Regardless of the project, brand marketers are becoming increasingly astute at understanding...
View ArticleAnimating to Save Lives
After several deep dives with global power company (and Grafik client) AES, it became clear that to effectively promote safety we had to reframe the very concept of an accident. AES had already taken...
View ArticleClik here to view.
Positioning Penn State Law
Penn State University has some of the most loyal and active supporters in the country, generating goodwill that reaches far beyond its extensive alumni base. A short but thorough strategic positioning...
View ArticleClik here to view.
Happy 100th Birthday AIGA
It seems like just yesterday (although it was 30 years ago) that the American Institute of Graphic Artists opened up shop in Washington DC. It was an upstart at the time and seen as a bit of a threat...
View ArticleBranding Loss and Hope
As brand strategists, we feel a heavy responsibility to unearth—and then communicate—the essence of a product and service. And as we go through the process, what emerges from a myriad of choices is a...
View ArticleLaunching Carsquare
We’re always excited to take part in a client’s brand launch, but we were especially happy to host the launch party for Carsquare last week, right in our own studio. DC-based startup, Carsquare, came...
View ArticleRebranding a Startup for Market Entry
Working with a startup is always an exciting exercise and our collaboration with Carsquare, an automobile meta-search engine, was no exception. Carsquare, like many startups, was founded in the...
View ArticleLooking for the perfect name?
We’ve been dong a lot of naming over the past few months—enough to keep several of us up at night. It’s a pretty tricky business, after all. It always has been. And while many organizations are...
View ArticleReflecting on Joan
We recently lost a legend in entertainment—the incomparable, controversial, dazzling, smart, and witty Joan Rivers. Depending on your age and appetite, the Joan Rivers you know may be any combination...
View ArticleClik here to view.
Building Awareness for the Matthew Shepard Foundation
For the past 5 years, I’ve recruited our designers here at Grafik to help promote a grass roots event I co-chair in Rehoboth Beach called “Erase Hate.” It’s a benefit supporting the Matthew Shepard...
View ArticleVisual Content: Part 1—History of Storytelling with Mikah Sellers
Mikah Sellers begins his Mid-Atlantic Marketing Conference talk with how the history of storytelling impacts the content we create for today’s social media. Check it out below: The post Visual Content:...
View ArticleVisual Content: Part 2—Tumblr with Mikah Sellers
Mikah Sellers shares how we as marketers can best position content to reach Tumblr’s younger, more affluent users. Hear his thoughts below: The post Visual Content: Part 2—Tumblr with Mikah Sellers...
View ArticleClik here to view.
Why the “Buy” Button Will Change the Twitter Landscape Forever
Twitter: the real-time, 140-character social media platform misunderstood by some and overused by others, is now engaging users directly through e-commerce. Facebook and Pinterest have already done so,...
View ArticleStoryscaping With Apps
Nike effectively incorporated storyscaping (story + value + experience) into their new app, Nike SB, allowing them to infiltrate a new market. The app allows new and experienced skateboarders to learn...
View ArticleVisual Content: Part 3 — Pinterest
Pinterest exploded onto the scene to become an invaluable marketing tool when used correctly. Discover how some of the top Pinners and brands leverage Pinterest: The post Visual Content: Part 3 —...
View ArticleVisual Content: Part 4 — Instagram
Marketers now have the power to tell their story with imagery—and in real time—thanks to Instagram. See how some brands boost engagement using exclusive, behind-the-scenes footage. Watch the video...
View ArticleSwift Domination
For many brands social media is seen as the golden ticket to increase brand awareness far beyond their inner circle. Although many are active on social media, most find they don’t receive the traction...
View ArticleCongratulations to the Grafik team
Over our 36-year history, we have been recognized for many awards and honors, and every one of them is special to us. After all, every award highlights the hard work of our talented staff. This fall,...
View Article
